Story of Generations!
Collecting India, One Story at a Time.
Who We Are
KOSH is a decade-long passion project that bottles up the soul of India — festivals, rivers, ragas, rituals, and all that forms our colourful cultural fabric. Think of us as cultural collectors, curating stories and turning them into playful, visual products — from card games to timelines.
Our Journey
Since 2016, KOSH has grown year by year: Festivals, Seasons, Flowers of India, Rivers, Raagas, and more. Sometimes we pause (remember 2020?), but the journey continues, weaving one more thread into the great Indian tapestry every season.
What have we been upto in last 10+ years?!
Why We Exist
The word Kosh means a cocoon of knowledge. We’re here to preserve, percolate, and present the stories that deserve to be retold — in ways that are cohesive, curated, condensed, and always cultural.
The Soul & The Studio
Behind KOSH is our parent studio, Studio Vitamin D (www.vitamin-d.in) — the hardworking mothership that delivers world-class design services and pays the bills. But while Vitamin D handles deadlines and client urgencies, KOSH is where our heart sneaks away to play.
Every year, we dedicate a slice of time, money, and imagination to create cultural products — card games, board games, timelines, you name it. Studio Vitamin D keeps us alive. KOSH keeps us excited. If the studio is for our living, KOSH is for our soul — slowly simmering, winning us awards, visibility, and, most importantly, joy.
Pillars of KOSH
The way we curate our content is guided by a few simple, stubborn beliefs:
Inclusive – Celebrate one, celebrate all. Every faith, ritual, & every shade of belief!
Diverse – India is a thali, not a single dish. We embrace the variety!
Relevant – We make culture contextual, fresh, and relatable.
Invoke – Pride and ownership, but in a subtle, cool way.
Demystify – Behind every ritual is a story, usually simple, always fascinating.